Media used to spread fashion trends include television commercials, poster advertisements, magazines and billboards. Television, film and music played a major role over fashion trends. New technology such as the satellite television and internet enabled fashion trends to spread quickly throughout the world, especially during the 1990s. Cheaper air travel allowed people to easily travel abroad and bring overseas cultural influences into Australia.
As shown above, Chicago Bulls basketball player Michael Jordan helped to popularise sporting attire in the 1990s by putting his name to products like Nike Air Jordan basketball shoes. The second poster is a 1970s advertisement of bellbottom jeans for men.
Australian singer Olivia Newton-John also helped popularise the fitness clothing style in the 1980s with her hit song 'Physical'.
Levi's Jeans television commercial in the 1970s:
As shown above, Chicago Bulls basketball player Michael Jordan helped to popularise sporting attire in the 1990s by putting his name to products like Nike Air Jordan basketball shoes. The second poster is a 1970s advertisement of bellbottom jeans for men.
Australian singer Olivia Newton-John also helped popularise the fitness clothing style in the 1980s with her hit song 'Physical'.
Levi's Jeans television commercial in the 1970s: